
Kid Rock is about to enter the celebrity beer marketplace.
The rocker is set to bring out a 'premium' beer in the spring of 2009.
One of the suits involved in the deal said, "Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created."
Only time will tell if this is real or not.....
Taken from http://perezhilton.com/2008-09-24-putting-his-beer-gut-to-good-use
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