Kid Rock Needs Everyone's Help!
Yes, we know he's Kid, and he is on top of the world. So many awards. So many accolades. But, he could use our help as his most devout fans more than ever right now.
He has entered the cutthroat arena of the beer business. Just because he is Kid Rock, he cannot go to anyone and say, "Hey man! I'm Kid Rock, sell my beer. Everyone will love it." It doesn't work that way.
If you are a fan of Kid, what do you do? You go to concerts, you buy his CD's, and you buy his promotional material. Some of you even have tattoos proclaiming you ARE the biggest fan. For some of you, Kid flows through your veins as your own "Devil Without A Cause" comes through in every note he sings. But for the beer business, the likes of Bud, Coors, Miller, Corona, and others own and demand the patriotism of the beer distribution network throughout this country. This means it's a "good old boy" network. Only through intense customer demand does anyone else get in!
This means it is up to us. His premise of a beer for his fans and for the people is awesome! But that means WE have to create the demand. You cannot wait for the beer to just show up at your local grocer or retailer. It simply will not happen. Michigan will be first and the demand is already WAY ahead of expectations. The Midwest is right on top of that with their beer release. Beyond that, we have to demonstrate a nationwide demand that makes EVERY major distributor in the country feel they need to have the beer right now. What a sad state of affairs it will be when so many of your FELLOW Kid Rock fans are enjoying his beer, or talking about it from the concerts, and you cannot have or get any.
So, from here I ask all of you to do just a couple of things to create that demand. First, call a half dozen retailers in your area that sell a lot of beer. Tell them you want Kid Rock's BadAss beer immediately. Insist they call their supplier to get it. If they direct you to a supplier, then call that supplier/distributor and tell them to get it now! The supplier they get it from is Drinks Americas and they can call 203 762 7000 to order it right now.
Next, here are a few more little things you MUST do that will create the most amazing buzz for BadAss Beer.
1. Send a note to everyone in your address book that Kid Rock Beer was "Born on the 4th of July" and it will be awesome. Tell them to call their local beer retailer and demand it immediately.
2. Get on Facebook, Twitter, and MySpace. Go to your page, and Kid's page on each and tell people about the beer. Tell them Kid needs his "Friends'" help to get it in their town immediately.
3. Find any military sites, beer blogs, news sites, and concert fan sites and let them know Kid Rock beer is available...as an American Beer by the people in the US...and for the people in the US.
4. Buy a T-Shirt...get a T-Shirt. My other heavily read forum post shows you can make up your own T-Shirt to advertise the Kid Rock beer brand. I for one will do the following: Tiger Woods committed Friday to play in a charity Skins Games in August for Notah Begay. Over 50000 Tiger fans will attend for the one day event. I, along with at least FOUR of my friends will be wearing our Kid Rock BadAss T-Shirts to promote Kid's beer. (also on my other thread about the beer labels). The PGA Tour is a huge venue for beer drinkers. Kid and John Daly are friends. You see how easily all this can come together.
First and foremost. Enjoy your holiday. Second, show your true Kid Rock colors by signing on to this task. I know for a fact Kid is watching what we do here. And he certainly will be appreciative of what unfolds here in his own way. Please send me what you do on your own so I can keep track of innovative ways that we make Kid's beer a beer staple in the marketplace.
Now, think about it. I can just imagine a Super Bowl ad with a parody against BUD with Kid Rocks' beer. It won't happen before now. That will definitely happen with the groundswell of support his fans create with the overall US populous demand for this beer. And it could easily be the biggest and most enjoyed ad during the Super Bowl.....
As well as the biggest single beer introduction in the past two decades. That only happens with you!
He has entered the cutthroat arena of the beer business. Just because he is Kid Rock, he cannot go to anyone and say, "Hey man! I'm Kid Rock, sell my beer. Everyone will love it." It doesn't work that way.
If you are a fan of Kid, what do you do? You go to concerts, you buy his CD's, and you buy his promotional material. Some of you even have tattoos proclaiming you ARE the biggest fan. For some of you, Kid flows through your veins as your own "Devil Without A Cause" comes through in every note he sings. But for the beer business, the likes of Bud, Coors, Miller, Corona, and others own and demand the patriotism of the beer distribution network throughout this country. This means it's a "good old boy" network. Only through intense customer demand does anyone else get in!
This means it is up to us. His premise of a beer for his fans and for the people is awesome! But that means WE have to create the demand. You cannot wait for the beer to just show up at your local grocer or retailer. It simply will not happen. Michigan will be first and the demand is already WAY ahead of expectations. The Midwest is right on top of that with their beer release. Beyond that, we have to demonstrate a nationwide demand that makes EVERY major distributor in the country feel they need to have the beer right now. What a sad state of affairs it will be when so many of your FELLOW Kid Rock fans are enjoying his beer, or talking about it from the concerts, and you cannot have or get any.
So, from here I ask all of you to do just a couple of things to create that demand. First, call a half dozen retailers in your area that sell a lot of beer. Tell them you want Kid Rock's BadAss beer immediately. Insist they call their supplier to get it. If they direct you to a supplier, then call that supplier/distributor and tell them to get it now! The supplier they get it from is Drinks Americas and they can call 203 762 7000 to order it right now.
Next, here are a few more little things you MUST do that will create the most amazing buzz for BadAss Beer.
1. Send a note to everyone in your address book that Kid Rock Beer was "Born on the 4th of July" and it will be awesome. Tell them to call their local beer retailer and demand it immediately.
2. Get on Facebook, Twitter, and MySpace. Go to your page, and Kid's page on each and tell people about the beer. Tell them Kid needs his "Friends'" help to get it in their town immediately.
3. Find any military sites, beer blogs, news sites, and concert fan sites and let them know Kid Rock beer is available...as an American Beer by the people in the US...and for the people in the US.
4. Buy a T-Shirt...get a T-Shirt. My other heavily read forum post shows you can make up your own T-Shirt to advertise the Kid Rock beer brand. I for one will do the following: Tiger Woods committed Friday to play in a charity Skins Games in August for Notah Begay. Over 50000 Tiger fans will attend for the one day event. I, along with at least FOUR of my friends will be wearing our Kid Rock BadAss T-Shirts to promote Kid's beer. (also on my other thread about the beer labels). The PGA Tour is a huge venue for beer drinkers. Kid and John Daly are friends. You see how easily all this can come together.
First and foremost. Enjoy your holiday. Second, show your true Kid Rock colors by signing on to this task. I know for a fact Kid is watching what we do here. And he certainly will be appreciative of what unfolds here in his own way. Please send me what you do on your own so I can keep track of innovative ways that we make Kid's beer a beer staple in the marketplace.
Now, think about it. I can just imagine a Super Bowl ad with a parody against BUD with Kid Rocks' beer. It won't happen before now. That will definitely happen with the groundswell of support his fans create with the overall US populous demand for this beer. And it could easily be the biggest and most enjoyed ad during the Super Bowl.....
As well as the biggest single beer introduction in the past two decades. That only happens with you!
Replies to This Discussion
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Permalink Reply by Scooter on -
And as a testament to the Great State of Michigan, and one that Kid holds so dear....you deserve it.
Enjoy!
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Permalink Reply by 1BBShirleeKidRockCrazyOctopus405 on -
I'll ask my GM at Walmart*; How's that for starters?
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Permalink Reply by Scooter on
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That's perfect. But remember, every entity known to man has to stand in line to get a product sold through Walmart. Usually Walmart will only sell a product when they see the whole world has it, and then they figure they can sell it for less. I for one think "America's Beer" should be sold through Walmart and Costco first, and then everybody will be chasing their lead.
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Permalink Reply by 1BBShirleeKidRockCrazyOctopus405 on
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Ok. Another "thing" about Walmart* is in order for them to sell a product the distributor must carry adiquest liability insuranse in event of a deffectiveness: Dose Drinks America have the type of insurance need for WM to carry the product?
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Permalink Reply by bluesuedeshoe on -
K, I'm going to wild guess here....BillyRocks?
Simply cannot be Bob, unless he has recently discovered grammar and spell check, LOL!
Obviously, whomever Scooter is, there is a professional background and competency level. Or a very high level of "native" intelligence.
Any more guesses? Anyone?
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Permalink Reply by susanne on -
I already spoke with my boss we are going to see if we can get it the restaurant I work at
If allied gets it that is who we get our beer from then he will try it out
Kid Rock really needs no help he will succeed at this too
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Permalink Reply by AnnieBo on -
I'm not much of a beer drinker...but if I can get a hold of this beer and be able to drink it, if I like it then I will promote it, but can't promote something i haven't tried or tested. just being honest here.
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Permalink Reply by Scooter on
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Hey, there is nothing wrong with that. It's the same as the music. How can you love an artist you never heard? Breaking into the music biz is the same way. You literally wear out your shoes and your voice getting radio stations to play your music so the people can hear it and judge for themselves.
Maybe I'll just take the rest of the summer off, go pick up about 100 cases, and start coming to visit everybody.
"You thirsty?"
It is a Catch-22. In order to try it, and love it, and then promote it.....it has to be at your local retailer in order to buy it.
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Permalink Reply by 1BBShirleeKidRockCrazyOctopus405 on
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How does a (1) small independant retailer get Bad Ass Beer?
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Permalink Reply by Rosaria on -
Scooter, I work in a grocery store in the Catskills.. I have already informed my boss of the beer coming out...I will not stop until my store carries it...lol... I will nag the shit outta him and he knows it... :)
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Permalink Reply by Scooter on
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Thx Rosana...I gotta share today with you. Pretty cool.
Every year I go to a popular vacation spot for the 4th. Just got home. Anyway, I made up my T-Shirts yesterday. Wore the red one. I popped into this spot that is usually kicking all day long on the 4th weekend. It was with a local band playing. I had 7 people tap me on the shoulder and ask me about the beer. When the band took a break, the lead singer comes over to the bar. he looks at my T-Shirt and says, "No way! Kid Rock Beer?" I said yep. He yells to the bartender to get him a BadAss Beer; he's gotta try it. Bartender says, "We don't carry it yet." Lead singer looks like his puppy was run over. He says, "Get Jimmy(owner) over here." Owner comes over and the band member says they got to get the beer NOW! Owner starts spewing some junk about Yeungling being their best seller. Lead singer goes back to the stage for the next set. He grabs the mike and says, "Y'all listen up. We have any Kid Rock fans out there?" About 80% of the people started cheering. He said, "Hey! Kid Rock has a new beer came out this weekend called BadAss Beer. Any of you drink BadAss Beer if this place gets it in here? The same 80% of the people started cheering again. He says, "Jimmy? What you gonna do?" The owner yells out he is ordering BadAss Beer tomorrow. The band then plays a pretty good "All Summer Long" that had a bunch dancing and a few more singing along.
I stayed about 4 hours. I musta had another 20 people ask me about it. Spent the whole time talking to fans and even new ones from everywhere. I'm in NY. They were from as far south as TN, a couple from the midwest, and all over the NE area.
It was over the top fun....and made some great new friends.
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