His pic will probably be plastered all over the cardboard carton or carrier. Maybe they'll do a few wooden collectors models. A wood burned image with the steer horns would be sweet.
Grapevine: Kid Rock's new beer coming to Comerica
Adam Graham / The Detroit News
Kid Rock's new beer coming to Comerica
Kid Rock is unveiling his new beer, not at all surprisingly called Badass Beer, at his Comerica Park concerts July 17 and 18. The concerts will act as a soft launch for Rock's "good, light American lager," which is scheduled to debut in four states around Labor Day. Why bring it out at the Comerica shows? "I wanna test it on my people!" Rock tells Grapevine. "I wanna see how my people like it first." Rock says the beer is simple and has no aftertaste, and isn't some fancy-shmancy ale for the refined palate crowd. "People that like premium beers and Guinness is their beer of choice, they will not like this," he says, defiantly. "I want this to be like the beer I like to drink. You grab it, you share it with your friends, it's refreshing, it's cold, it gives you a good buzz. Done." Rock says print ads for the Webberville, Mich.-brewed beer goof on the likes of Budweiser and Corona but don't mess with Coors, with whom he once had an endorsement deal. "No, not Coors," he says. "Coors was very good to me."
Rock records with T.I., Lil Wayne
Because Kid Rock has always been a Fourth of July kind of guy, here's more from the hometown rocker. Rock has been hard at work in his Clarkston compound on his new album, which he hopes to have out by summer 2010. Songs he's working on include "The Midwest Fall," which talks about the decline of the auto industry as well as the beauty of Michigan autumns, and "Care," a track he recorded with T.I. . Rock also recently recorded a song with Lil Wayne , on which they freestyle over a sample of The Who's "Eminence Front." "It's bangin'," Rock told us by phone from Dallas this week.