Kid Rock and Drinks Americas Announce American Badass Beer(TM) to Roll out in Michigan Starting at Kid Rock's Comerica Park Weekend Concerts, July 17th and 18th
Ohhhhhhhhhhhh K. That's enough for 27,000 22 oz. beers. (Sorry, I think in terms of numbers alot!) What about the second concert on Saturday? :)
7/13/2009 7:00:02 AMFirst 300 Kegs of American Badass Beer(TM) to Be Sold This Weekend WILTON, Conn., Jul 13, 2009 (BUSINESS WIRE) --
WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd. (OTC BB: DKAM - News) (“Drinks Americas” or the “Company”) recently announced that on July 4th it started brewing and filling kegs for the launch of Kid Rock’s “AMERICAN BADASS BEER COMPANY™”. The company today announced that the first roll out market will be the Michigan market.
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DKAM.OB 0.13 0.00
Kid Rock plans to launch kegs of his new AMERICAN BADASS BEER™ American Style Lager at Detroit’s Comerica Park in time for concert dates July 17th and 18th. AMERICAN BADASS BEER™ will be available at kiosks within the park during the concerts. After these shows, a newly formed sales team will begin meeting with and selecting distributors and filling orders in the Michigan market.
J. Patrick Kenny, CEO of Drinks Americas, said, “ We will launch AMERICAN BADASS BEER™ in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. We look forward to selling a lot of great tasting AMERICAN BADASS BEER™.”
About Kid Rock
Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 and was the #1 selling Rock album of 2008. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.
About Drinks Americas:
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.
For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.
7/13/2009 7:00:02 AMFirst 300 Kegs of American Badass Beer(TM) to Be Sold This Weekend WILTON, Conn., Jul 13, 2009 (BUSINESS WIRE) --
WILTON, Conn.--(BUSINESS WIRE)--Drinks Americas Holdings, Ltd. (OTC BB: DKAM - News) (“Drinks Americas” or the “Company”) recently announced that on July 4th it started brewing and filling kegs for the launch of Kid Rock’s “AMERICAN BADASS BEER COMPANY™”. The company today announced that the first roll out market will be the Michigan market.
Related Quotes
Symbol Price Change
DKAM.OB 0.13 0.00
Kid Rock plans to launch kegs of his new AMERICAN BADASS BEER™ American Style Lager at Detroit’s Comerica Park in time for concert dates July 17th and 18th. AMERICAN BADASS BEER™ will be available at kiosks within the park during the concerts. After these shows, a newly formed sales team will begin meeting with and selecting distributors and filling orders in the Michigan market.
J. Patrick Kenny, CEO of Drinks Americas, said, “ We will launch AMERICAN BADASS BEER™ in Michigan starting with Comerica Park and then rolling out to the balance of the Michigan market. Kegs will be available followed by 12 oz. and 22 oz. bottles. We are very excited about the interest we are getting from distributors and retailers driven by consumers looking for the brand. As we said at the start of the partnership with Kid Rock, the beer will be an easy to drink American Style Lager. We look forward to selling a lot of great tasting AMERICAN BADASS BEER™.”
About Kid Rock
Kid Rock is an American rock star who has sold over 25 million albums around the world. His current album, "Rock 'N Roll Jesus" debuted at #1 on the Billboard Top 200 and was the #1 selling Rock album of 2008. In addition to his musical activities, Kid Rock has become one of the country’s most vocal supporters of US Military personnel serving overseas, making countless trips to provide entertainment and support. More information on Kid Rock can be found at www.kidrock.com.
About Drinks Americas:
Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages associated with renowned icon celebrities. Drinks Americas' portfolio of premium alcoholic beverages includes award winning Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Olifant Vodka. Drinks Americas has formed a joint venture with Universal Music’s Interscope, Geffen, and A&M Records to develop and market beverage products.
For further information concerning Drinks Americas and the products that they represent, please visit their website at www.drinksamericas.com.
Replies to This Discussion
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Permalink Reply by Scooter on -
A fresh pic every day for you huh? lmao!
Yep, a busy week for me! Darien Lake tomorrow, then keep on going to Detroit for Friday-Saturday. Everyone should stop by and say hello. I will have my ass parked outside Chelis with a syphon and an I.V. running into that BadAss Beer keg!
Boooyah!
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Permalink Reply by Rockman on -
Just can't believe your not going Tangie. Hell I can't believe I not going, but got to be in NY for business. Biggest party of the year. Chit
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Permalink Reply by Kevin Alexander Lohr on -
I'm a Beer Distributor in Oakland, Maryland. How can I get the right to sell his beer?
Thank you,
Kevin A Lohr
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Permalink Reply by Scooter on
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Kevin?
Call Charles Davidson or Patrick Kenny at Drinks Americas. Tell 'em Scooter from Kid Rock board sent ya. They should hook you up. They are expecting your call. :)
203 762-7000
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Permalink Reply by Scooter on
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I've been around the markets for alot of years. One thing will always hold true. Americans latch on to the craziest things to create the next craze. And the markets are slow to respond to putting it all together sometimes. Once they do, you can make a phenomenal amount of money. It's like Hansen's Energy Drinks "Monster." In 1999 nobody paid much attention to it at 50 cents. Then the market went nuts on energy drinks. The stock went over $400 a share making it the #1 performing stock in the past decade.
The same situation exists with Kid Rock in the very same sector. American Beer for American people. DKAM stock is sitting on all time lows simply because not enough people have reallized the connection between Kid Rock BadAss Beer and a way to invest in that success.
Yet another thing always holds true in the markets. There is always consolidation in the beverage sector. SoBe, another drink craze sold to Pepsi for $360 million. Glaceau with 50 Cent sold to Coke for $4 Billion. Sammy Haggar's Cabo Wabo same thing. I feel for certain Kid's beer will have a suitor stepping up within two years.
So, a stock sitting on all time lows, and an inevitable buyout candidate. If people don't make 20 times their money or more in DKAM, it would be the first time in history that a scenario like this didn't play out as it always has before.
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Permalink Reply by Scooter on
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If this stock would hurry up and fly, this could be all of us next time around! Holy crap!
http://tinyurl.com/m8hv9q
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Permalink Reply by Scooter on
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Has anybody stopped to think about the significance? Personally, I think it is marketing genius! Tap into America's "BadAss" side. Everybody secretly thinks they are somewhat of a Badass. Michigan in the throws of economic depair. Putting 400 people to work. Tax incentives from the State of Michigan. Brewed, bottled and labeled in the great state of Michigan. Labeling in the colors of red, white, and blue. Kid trying to buy the naming rights to Comerica Park as Kid Rock Park. A beer "Born On The Fourth of July." A "soft launch" at Kid's beloved Comerica Park in Detroit in July with the beer available both days at his good friend's Chris Celios and Chelis. And a grand introduction to the nation on "Labor Day." Does anybody know the definition of Labor Day?
Labor Day - the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers
Brilliant Kid, just freakin brilliant!
Oh, and in case you hadn't thought about it....I wouldn't be surprised to see him lobbying for a new flag in Red, White, Blue, and BLACK!!!!!!!!!!!! :)
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