You know who it is. One of our own I suspect. Doritos has their girl. Go Daddy has Danika as the Go Daddy Girl. So many great brands have "THEIR" girl. Rock and roll and Rockin Sales. Do it!
I don't blame you !!! She also is a little bitchy ... I met her in a night club a few years ago in
L A. Her male companion was joking with me told me to have a seat next to them .I declined the offer nicely. If looks could kill I would be dead .As she snarled at me ...No sence of humor......
~Ellie~
Apparently this discussion was bumped, first time I've seen it. Might as well comment now that I have, hahaha.
Okay, Jamie is a very beautiful and intelligent woman, she'd no doubt be a great choice to market Kid's beer in many aspects. As well, she's a personal friend of Kid's, so that keeps him close to what's happening with the marketing in that particular retail market area she'd be working.
That said...why are us female consumers forgotten? Women drink and buy beer too! In fact, truth be told...women typically buy the beer for their hubby's, boyfriends, whatever..."hey honey, pick me up some beer while your out!"
In reality, we may spend more $$ in the beer retail market than men do! So.....where's our Bad Ass Beer Hunk in the marketing plan? Kid Rock doesn't want to fill the role, nor would his schedule likely cooperate with such, so find us girls a Bad Ass #2!
Jamie can work the male market, a Bad Ass #2 can work the female market!!! Yeehaw!! :)
As I read your vision...it brought back memories of Pams role in Tool Time! Jamie needs to NOT associate herself with Pam AT ALL, nor does the consumer need to associate her with Pam...not even in attire Pam was well known for wearing on Tool Time!...cut off's and a hard hat often!
My idea...Jamie wearing Made In Detroit clothing designed exclusively for her relating to promoting Kid Rock Label Beer. Tie it all together...Jamie, the 'Bad Ass Beer Girls' exclusive ladies MID clothing line, and Kid Rock Label Beer! Promote MID at the same time, but more discreetly simply with her wearing it in ads, appearances, etc.. Name her exclusive clothing line...MID's 'Bad Ass Beer Girls' (plural for all us girls who would buy the clothing!) YEEHAW! I'd buy it! hahaha :)